Monthly Archives: January 2017

Tips for Promoting Your Business at a Consumer Baby Expo

When you own a business that targets pregnant women and new moms, a baby expo is the perfect place to find new customers. However, if you’ve never been part of a tradeshow before, it can be overwhelming.  Here are a few tips to make your event more successful.

#1. Keep it simple! It’s tempting to print hundreds of handouts on every aspect of your business. However, women will be strolling by your booth and you have about 20 seconds to catch their attention. Keep your area simple and clean, not so over-stimulating that they just keep walking. Print a simple postcard with highlights of your services and your contact info instead.

 

#2. Be Proactive and Open – If you are sitting in the back of your booth checking your phone, you are not approachable. Stand up. Smile. Be the first to speak. If you know you can’t stand all day, bring a stool. Don’t sit in a low chair since nearly everyone you will be speaking to will be standing as they walk around the show.  Stay at their eye level.

 

#3 Focus on building ongoing relationships as much as, if not more than, new business.   Again, you may only have 20 seconds – that’s not long enough to sell a big- ticket item. But it might be long enough to gain a potential customer’s coveted email address. Lead with, “Would you like to enter my raffle to win a free maternity photo shoot?” While they are filling out your entry form, you can tell them more about yourself and your experience, and what sets you apart from other similar businesses. This might give them time enough to think of a question.  Questions turn into conversations and conversations turn into customers.

#4 Acknowledge that their contact info is valuable. After they enter your raffle and/or sign up for your newsletter, hand them a 20% off coupon that they can use at your business or website in the future.

#5 Self care – Leave the high heels at home. Remember that you will be standing and talking for a long time. Wear comfortable shoes. Drink water. Pack mints and cough drops. Maintain your energy levels.  Try to schedule someone to cover your booth so you can take a proper lunch break. Bring healthy snacks with you as well.

#6 Practice your Elevator Pitch – Polish your elevator pitch. Describe your services in a succinct and exciting way.  Practice it with a friend or in front of a mirror.  Again, you only have a short time to make a good impression.

#7 It’s not you, it’s them – Yes, you are excited to promote your business, but also  acknowledge your prospective customers by congratulating them on their pregnancy (if it’s obvious!), complimenting them on their cute baby and/or asking them how they are doing. This can go along way in starting a conversation.

#8 Don’t miss this opportunity to network with the other vendors at the Expo – Another great way to build your business is by connecting with the other people who are also exhibiting at the show. Use this as a chance to build your referral network.

#9  Create an attraction.   Include something to stall moms as they walk by your booth.  It could be anything from a bowl of nice chocolates to a craft for their toddler – anything that makes them pause and give you their attention.

#10  Have fun.  Chances are that you are in the “birth business” because this is your passion.  Enjoy the day talking about this career you love, cuddle some babies, hug a new mom.  Let your passion shine!

Author:  Jonathan Sauers is the Show Director and owner of Bayle Mountain Marketing.  Bayle Mountain Marketing produces three Mom & Baby Expos in New England that have become known for their focus on education and building community.  Jonathan has more than ten years experience in tradeshow production.  He can be reached at jonathan@baylemountainmarketing.com.

Photos by:  TARA Photography

Bayle Mountain Marketing

2017 Portland Mom and Baby Expo dates announced

The 2017 Portland Mom and Baby Expo will be on Friday, May 5th from 12N-4pm and Saturday, May 6th from 10am-4pm at the Portland Expo Building at 239 Park Avenue in Portland, Maine.

Booth space is almost 50% sold, so book your booth space as soon as you can.

One thousand women from the Greater Portland area are expected to attend this two day event.

Contact Jonathan Sauers for more information at 603-988-4682.

www.portlandmomandbabyexpo.com

 

Bayle Mountain marketing

MOM & BABY EXPO DATES FOR THE NORTHEAST ANNOUNCED

FOR IMMEDIATE RELEASE
January 17, 2017

MOM & BABY EXPO DATES FOR THE NORTHEAST ANNOUNCED

DOVER, NH – Bayle Mountain Marketing, producer of three Mom and Baby Expos in the Northeastern US, announces their 2017 Mom & Baby Expo schedule. The Expos connect thousands of moms, moms-to-be, dads and their families with the companies who create products, services and information for the health and wellness of new families.

The Portland Mom and Baby Expo, Second Annual
Friday and Saturday, May 5th and 6th, 2017
Portland Expo Building, 239 Park Ave. Portland, Maine

The Seacoast Mom and Baby Expo, Eleventh Annual
Saturday, October 14th 2017
The Regatta Banquet & Conference Center, Route 236, Eliot, Maine

The Massachusetts Mom & Baby Expo, Second Annual
Saturday and Sunday, October 21-22, 2017
The DCU Center, Worcester, Massachusetts

This year’s Massachusetts Mom & Baby Expo will be co-located with the long established Fall Home Show at the DCU Center.   The two shows will be separate, but have similar hours  on Saturday and Sunday.  Both shows will share the same entrance via the large glass atrium of the DCU Convention Center.   “We are excited about this co-location as there is considerable crossover between the two audiences.  New families will be able to enjoy both shows,” says Jonathan Sauers, Show Director.

Vendor and sponsorship applications are now being accepted. Please contact Darcy Sauers, Assistant Show Director at darcy@baylemountainmarketing.com or 603-988-5945 if you are interested.

For more information: www.baylemountainmarketing.com

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MEDIA CONTACT: Jonathan Sauers
603-988-4682
jonathan@baylemountainmarketing.com